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Brandbook

Visual identity and brand guidelines for noma labs and its sub-brands.

The noma mark

The noma logo is a square with an inner cube. The position of the inner cube defines the sub-brand. Always use the logo with adequate clear space — minimum padding equal to the inner cube size.

noma labs
Top-left · Primary
noma ads
Top-right · Blue
noma marketing
Bottom-right · Purple
noma AI
Bottom-left · Amber

Dark backgrounds

On dark backgrounds, use white outlines and fills.

noma labs
White on dark
noma ads
Color on dark
noma marketing
Color on dark
noma AI
Color on dark

Brand colors

Each sub-brand has a signature color. The primary palette is dark and neutral; sub-brand colors are used as accents.

Charcoal
#1a1a1a
noma ads Blue
#2563eb
noma marketing Purple
#7c3aed
noma AI Amber
#f59e0b
Background
#fafafa
Body Text
#555555
Muted
#999999
Border
#eeeeee

Inter

We use Inter as our sole typeface across all touchpoints. Clean, modern, and highly legible at every size.

Display — 800 weight
Bespoke AI
Heading — 700 weight
Marketing studio
Body — 400 weight
AI-powered Meta ads, marketing, and automation — custom-built to scale your business.
Caption — 500 weight
Meta ads · Marketing · AI automation

Do's and don'ts

Maintain the integrity of the noma mark. Follow these guidelines when using the logo.

Use on light backgrounds with sufficient contrast
Use white version on dark backgrounds
Don't rotate, skew, or distort the logo
Don't place on busy or clashing backgrounds

The noma ecosystem

noma labs is the parent brand. Each sub-brand serves a specific function while sharing the same visual system.

noma ads

AI-powered Meta Ads that scale. Performance creative, optimization, maximum ROAS.

noma marketing

Growth beyond paid channels. Strategy, content, full-funnel marketing.

noma AI

AI systems that run your business. Automation, intelligence, custom solutions.

How we speak

Our tone is confident, clear, and modern. We're a bespoke studio — not a generic agency.

Confident

We know what we're doing. Direct statements, no hedging. "We build" not "We try to build."

Clear

No jargon for the sake of jargon. If a simpler word works, use it. Clarity beats cleverness.

Bespoke

Everything is custom-built. We don't do templates or cookie-cutter. Every solution is tailored.