Case Studies

Results that speak
for themselves

Real numbers. Real clients. Fully provable.

33x Peak ROAS
€2.03 Best Cost Per Lead
3,070 Leads Generated
€144K+ Provable Sales
noma ads Hospitality / Event Venue

€144K+ in bookings from €4,600 in ads

A countryside event venue near Kaunas needed a reliable way to fill their calendar year-round. We built an AI-optimized Meta Ads system that delivered a 31x return on ad spend across two full years — with provable, spreadsheet-backed results.

33x ROAS (2025)
€2.03 Cost Per Lead
1,139 Leads in 2025
312 Email Subscribers

The Challenge

The venue relied on word-of-mouth and seasonal traffic. Revenue was unpredictable, bookings were inconsistent, and there was no digital acquisition system in place. They needed a cost-efficient way to generate leads and fill their calendar year-round.

What We Did

  • Built a full Meta Ads funnel — awareness, consideration, and conversion campaigns running in parallel
  • AI-driven creative optimization — testing multiple ad variations to find the lowest cost-per-lead combinations
  • Seasonal campaign strategy — ramped spend during peak months (June–August) and maintained presence off-season
  • Lead form optimization to reduce friction and increase booking conversions
  • Built an email list (312 subscribers) for direct marketing and repeat bookings
  • Monthly budget kept lean (~€200/month) while maximizing every euro

The Results

Year Ad Spend Leads Sales ROAS
2024 €2,285 550 €67,400 29.5x
2025 €2,317 1,139 €76,760 33x
Total €4,602 1,689 €144,160 31x

Best month: June 2025 — €12,200 in bookings from just €222 in ad spend (55x ROAS). Lead volume doubled year-over-year while ad spend stayed flat, plus a 312-person email list for ongoing direct marketing.

noma ads Hospitality / Event Venue

1,381 booking leads across 2 years

A wedding and banquet venue near Klaipėda needed consistent lead flow to fill their event calendar. We ran Meta Ads campaigns for two full years, scaling lead volume by 30% year-over-year.

1,381 Total Leads
€5.37 Avg Cost Per Lead
+30% YoY Lead Growth
2 years Running Consistently

The Challenge

The venue hosted weddings, corporate events, and celebrations but relied primarily on referrals. They needed a predictable lead generation channel to fill their banquet hall and accommodation year-round.

What We Did

  • Meta Ads campaigns targeting couples planning weddings, corporate event organizers, and celebration planners
  • AI-optimized creative testing to find the best-performing ad combinations per season
  • Geo-targeted campaigns focused on the Klaipėda region and surrounding areas
  • Continuous optimization — adjusted budgets and creatives monthly based on performance data
  • Scaled spend strategically in 2025 to capture more demand without sacrificing lead quality

The Results

Year Ad Spend Leads CPL Growth
2024 €2,864 600 €4.77
2025 €4,550 781 €5.83 +30%
Total €7,414 1,381 €5.37

Consistent lead delivery across 24 months. The venue went from sporadic bookings to a predictable pipeline of event inquiries, with lead volume growing 30% year-over-year as we refined targeting and creatives.

noma ads Multi-Industry

€5,600+/month in ad spend under management

We currently manage Meta Ads campaigns across multiple industries — from aesthetics clinics to hospitality to local services — all with AI-optimized creative and targeting strategies.

4 Active Clients
€5,600+ Monthly Ad Spend
51 Active Ad Creatives
AI-first Optimization Approach

What We Deliver

  • Full-service Meta Ads management — campaign strategy, creative production, audience targeting, optimization
  • AI-powered creative testing — we use AI tools to generate, test, and iterate ad creatives faster than traditional methods
  • Cross-industry experience — what works in aesthetics informs our hospitality campaigns and vice versa
  • Lean budget optimization — delivering results whether the client spends €120/month or €5,000/month
  • Transparent reporting — clients see exactly where every euro goes and what it produces

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